Alation
Restyling characters dear to the company's community
ROLES
Illustration
Graphic Design
Character Design
TOOLS
Adobe Illustrator
Figma
TIMELINE
March 2024-April 2024
(1 Month)
OUTCOMES
Restyled and polished Alation’s mascots to align with new company branding
Set up a design system for the mascots with customizability, allowing self-service and accessibility
New spot illustrations created for use in ads, social, presentations, resources,
and more have received positive engagement
(0.30% more CTR)
Introduction
Alation’s main mascot, Allie, has a loving fanbase internally and externally. Hedgie has been recently introduced by the Customer Engagement Management (CEM) team to supplement their services. Before their restyle, their designs did not feel visually cohesive with each other, and their style became outdated with our new company rebrand. Additionally, we still had to update our spot illustrations! After half a year of rolling out our new company brand, I finally had time to update the illustration set
we had.
Redesign vs. Restyle
When addressing the mascot redesigns, I had to think of it as a restyle rather than a redesign. Allie’s silhouette is iconic and dear to the company culture, so I can only make what I like to call “lifestyle improvements”. Hedgie is relatively new and niche to the CEM team, so I had more creative liberty. When it came to brainstorming for the new spot illustrations, I wanted to incorporate some type of perspective, since we were slowly introducing isometric elements in our brand. However, it couldn’t feel too flat or too 3D since the spot illustrations had to be versatile/cohesive with whatever design element it was paired with.
Sketches
Allie Restyle
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Feet actually look like sprockets
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Color change to make Allie look more vibrant
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Added a stroke around her design to make her have higher contrast and match the brand’s illustration style
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Logo antenna now matches new logo
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3D perspectives added
Before
After
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Hedgie Redesign
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Silhouette and expression are more open and confident
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Design now matches Allie and the brand’s illustration style
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Brand shape added to Hedgie’s back so that design is ownable to the company
Initial Concepts
After
Before
Spot Illustration Redesign
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Spot illustrations feel more dynamic without needing additional embellishments (ex. dashes, grounding shapes, etc.)
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Design allows for versatile use of brand colors, no more limitations
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More detailed spot illustrations were created to portray the products/services
