Founding Allthenticate's Branding
As the founding Creative Director at Allthenticate, I had to develop a brand to kickstart marketing and digital content creation endeavors. This brand identity ultimately shapes how I designed, produced, and developed content for social media, email marketing campaigns, educational blogs, and the UI/UX.
Visit for more company information at allthenticate.net
The young, hi-tech company.
Breaking Down Allthenticate's Missions and Branding
"Security doesn’t have to be hard. At Allthenticate, we want to break the mold of security products by providing users with more security and less burden. We believe in a world where employees can spend their time working and not dealing with security policies. Our product, Single Device Authentication (SDA), enables seamless authentication in both the physical and digital worlds, while unifying the management of these credentials into one easy-to-use interface. Join us as we enter a new era of authentication, Allthentication."
From taking a look at Allthenticate's mission, I focused on some key elements and emphases:
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Spread awareness about cybersecurity
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Make security easy and fun for users
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Reduce the costs of security to serve society
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Ensure that users have ease of mind while using personal assets
Those key elements and emphases gave way to the branding I envisioned for Allthenticate:
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Hi-tech startup (Cybersecurity startup)
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Young/youth (UCSB alumni and students on team)
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Fun, reliable, educated (Team culture)
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Security feels magical/easy (User experience)
Then, I made the first draft of the Allthenticate Brand Guide:
Later in my role, I changed it all up. I established the new branding, and I went to work with reworking digital content.
This is a product brochure that is given to prospective users and sales.
This is a media document that summarizes the company and provides branding for media coverage.