Cribl
A wonderful homage to my traditionally artistic roots - "The Very Observable Pipeline"
ROLES
Illustration
Character Design
Graphic Design
Print and Publication
TOOLS
Paper and Watercolor
Photoshop
Illustrator
Indesign
TIMELINE
May 2023-June 2023
(1 Month)
OUTCOMES
Illustrations influenced new branding elements for Cribl
Won Best of Show and Gold, Illustration Series at the American Advertising Federation, Silicon Valley, 2024
Received positive feedback and engagement on social media; +2min average session time
Introduction
As a visual designer at Clear Digital, I always had to be on my feet when client companies pitch ambitious marketing ideas. Cribl's "The Very Observable Pipeline" book had me swept in excitement. Felicia Dorng, Senior Product Marketing Manager, and Mickey Hsieh, Senior Web Marketing Manager, at Cribl entrusted me to bring this nostalgic piece to life. This brand-play project led to an increase in engagement, digitally and physically with copies, and influenced how Cribl visually depicted their processes in their brand.
Why a book?
My design manager told me Cribl is known for their creative marketing experiences that target niche communities and specific hobbies to drive engagement and education for their brand. This book aims to target all of the data-loving kids in us with the iconic style of the "The Very Hungry Caterpillar" by Eric Carle. The total project took about 120 hours to complete from character design, art blocking, and art rendering.
Below documents the final product pulled from Cribl's site and the steps taken to get there!
Character Design
Character concepts were drawn using Adobe Photoshop and
an art tablet.
Art Blocking
I presented art blocks made from water color and ink to the client weekly. These blocks allowed the Cribl team to confirm the details, messaging, placements before I digitally illustrate and render the art in
Adobe Illustrator.
